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CRM 'improves data management'
Category: Data management
1 February, 2010
Customer Research Management (CRM) helps organise staff and ensures all consumer contact is logged and taken into account in future correspondence.Joshua Weinberger, managing editor of CRM magazine, said that having a trained and capable staff can be the best way to boost customer retention while carry out data mining and CRM is one way of achieving this.
He commented: "The more encompassing the strategy, the more able the CRM system is to knock down those dreaded departmental silos everyone claims they're ready to do away with."
Mr Weinberger added many firms have now realised that retaining existing customers is much more cost effective than searching out new ones and CRM can be an invaluable tool in achieving this.
According to Gartner, European CRM revenues are set to increase by 0.7 per cent during 2010.
The report claimed that the top growth areas in the market over the coming year are likely to be the uptake of software-as-a-service and CRM.
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